MiniScan Sales Guide
6
OEM/Fixed Mount Embedded Applications
Many customers have expressed a strong desire for an omni-directional engine that offers good
performance and is quick and easy to integrate. The MS-320x will provide the best in self-scanning
applications by making it easy and intuitive for consumers to scan a bar code at the point of activity. The
small form factor of the MS-320x optimizes the ergonomic design of fixed mount OEM devices such as
kiosks, ATMs, lottery terminals, and vending machines. With the benefits of omni-directional scanning in
the small size of the MiniScan housing, we expect to be in a good position to offer omni-directional
capability over other linear 1D readers at a modest increase in price.
Examples of Kiosk Applications
• Audio/video sampling devices (e.g. Video Listening Station) at music stores that are able to read
U.P.C./ EAN labels on CDs/DVDs so consumers can listen or sample
• “Price Checkers” at retailers and grocers that provide pricing/promotional information
• Gas dispensers at discount retailers (e.g. Sam’s Club) that are able to redeem coupon receipts
providing “members” with additional discounts on fuel
Clinical Diagnostic Market
One of the more prominent market segments to come out of the Healthcare Vertical for embedded fixed
mount scanners is the Clinical Diagnostic Market. The primary application in this market is the fluid
analyzer market. Traditionally, this market has relied on 1D bar codes to track fluid samples and reagent
packs for testing. This is now transitioning to PDF417, especially on the reagent side of the business.
Many key manufacturers of fluid analyzers have developed new systems that utilize PDF417.
The PDF417 label on the reagent now carries the calibration and configuration controls, not the host
system. As a result, the automated system eliminates errors during setup, no longer requiring an
operator’s intervention. This also speeds up the test cycle, which allows testing clinics to serve their
customers better.
Government
Many companies have deployed systems at Federal, State, and Local governments that have invested in
PDF417 technology to enhance the safety, security, and service of its customers. Driver’s licenses,
airline tickets, luggage tags, vehicle registrations, tax forms, and other records will/do carry PDF417 bar
codes to prevent fraud, especially at airports and other sensitive areas/processes.
Gaming
The current trend in lotteries is to present the customer with a computerized lottery ticket printed with 1D
or 2D bar codes (typically PDF417). The bar code is an encryption of information used by the lottery
systems to validate winnings and minimize fraud. Each location is usually equipped with a validation
terminal that includes a fixed mount scanner. Similarly, video game terminals – often installed at
convenience stores, restaurants, and bars – offer play of a multitude of games, including video poker,
Each establishment has validation terminals issued by the lottery system equipped with embedded or
stand alone scanners to verify valid game winners. The main requirement is for a compact, low cost,
high-speed 1D/2D (PDF417) scanner that often requires protection against possible food and beverage
spillage.
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