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PARTNER BRIEF
TC55
PRODUCT POSITIONING WITHIN
MOTOROLA’S FIELD MOBILITY PORTFOLIO
The TC55 is a market expansion product offering intended
to increase presence for Motorola’s enterprise class mobile
computing portfolio in new market segments and expand
revenue opportunities. As a market expansion product,
the TC55 is positioned in the market in a similar manner as
the ES400 today and will continue to carve out a segment
within the company’s mobile computing portfolio: an
enterprise WAN device for mobile workers in customer
facing roles such as field sales and field service, who can
improve their own productivity as well as the level of
service they can provide to customers with mobile access to
key line of business applications as well as voice.
Along with driving expansion into new market segments,
the TC55 will play an important role in protecting the
traditional mobile computing business. The development of
the TC55 is a direct response to the consumerization threat,
and targets those enterprise customers who have opted (or
are considering) utilizing consumer grade smartphones —
even thought these consumer devices do not fully meet the
needs of the enterprise.
The TC55 is NOT:
• Intended to be or positioned as a low cost
alternative to Motorola traditional wireless WAN
WWAN) mobile computing products, such as the
MC45, MC55, MC65/67 and MC9500.
• A smartphone. The TC55 is an enterprise class
device specifically designed to run Line of Business
applications as well as other business productivity
applications.
KEY SELLING POINTS
Following are the key features and specific differentiators
that set the TC55 apart from its competitors and help deliver
the most value for the money.
THE TOP FOUR KEY PRODUCT
ADVANTAGES OF THE TC55
1. A device that is every bit as small, appealing and
as easy to use as a consumer smartphone with
the durability and functionality of a Motorola
mobile computer. With the TC55, enterprises don’t
need to decide between looks and functionality. The
touch computer provides the best of both worlds: an
elegant, all touch device that may look like a consumer
smartphone, but has all the durability, support and
manageability of a Motorola mobile computer. And
the advanced transflective capacitive touchscreen is
brighter for easy viewing inside and outside, consumes
significantly less energy and provides the flexibility to
enter data with a finger or stylus, regardless of whether
users are wearing gloves or the screen is wet.
2. A complete suite of enterprise data capture
features — everything workers need to improve
productivity. The TC55 feature set reaches far
beyond today’s typical smartphones. Best-in-class
comprehensive data capabilities help automate and
reduce cycle times. With the integrated 1D bar code
scanner, optional 1D/2D ring-style Bluetooth scanner,
8 MP camera and Near Field Communications (NFC),
workers can capture virtually any type of data at the
press of a button — 1D/2D bar codes in practically any
condition, documents, photos, signatures, videos and
NFC-based information.
3. True enterprise-class Android with Mx. The
standard off-the-shelf version of Android in most
smartphones falls short of the feature set required
in the enterprise. Motorola Extensions was created
to eliminate that shortcoming by providing a layer of
features that are missing in mobile devices that run
standard Android: robust enterprise-class security and
manageability, enterprise-class data capture features
and business-class Wi-Fi connections that provide
workers with a superior wireless experience
4. The best audio in its class. over 80years of voice
leadership are leveraged in the TC55, which delivers
unparalleled voice quality in this device class. The TC55
offers four times the loudness as popular smartphones
from Apple and Samsung and precision noise cancelling
technology — features that combine to provide
outstanding clarity at both ends of a call, even in the
noisiest of environments.
KEY SELLING POINTS
Features/Benefits/Differentiators
ExEcutivE Summary
Product Overview
revenue opportunities
Configurations/Acce ssories
MARKET OPPORTUNITY
Target Markets/Applications
Qualifying Questions
Uncovering Opportunities
Global ServiceS
Support Services
SaleS ToolS
Materials/Classification/Training
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